A good market

Don't let the market be an excuse for not marketing

I think at this point just about everyone has heard a story about queues out the door at an open home or offers sailing past listed prices for houses sold in a week. its good news, and with 2020 so closely behind in the rear-view mirror, it’s nice to have good news to talk about!

In a market like this, it might seem like all you need to do to sell your home is pick an agent out of the box, throw a sign up out the front and wait for the money to just roll in. And look, for some it might be. But in a strong market, where buyers are willing to pay a premium for the right property, wouldn’t you like to earn that premium and make the most of it?

While the results are flowing for many, the BEST results remain reserved for those that put the effort in. Presentation, whether simply decluttering and getting on top of maintenance or going the whole shebang with staging and more. Professional photography and (I CAN’T STRESS THIS ENOUGH) VIDEO! And of course the right platforms to share that excellent property with its beautifully crafted message reaches the right buyers. Never before in history have sellers had access to this level of marketing tools and media, available at virtually all levels – so take advantage.

Realestate.com.au and Domain.com.au, Facebook ads, youtube, dedicated webpages and of course print media – all these and more should be in your (agent’s) repertoire of tackle when it comes to netting the right buyer. Speaking of tackle, just like that flash lure or your Abu Garcia rod, marketing rarely comes without a cost. Whether its paid upfront, paid on success or built in to the fee (I am not here to pass judgement on the best business model, that’s up to agents) proper marketing is rarely free, and as a seller there is still a need to decide what is the right option for your property, both effective and COST effective.

Not every tool is going to fit every job – Mansion Magazine probably isn’t the right place to showcase your duplex in White Rock. But done correctly, the right marketing isn’t just the difference between selling or not selling, it’s the difference between selling at one price or getting thousands (sometimes tens of thousands) more on the bottom line.