Selling

Stacey Quaid

Managing Director

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Tom Quaid

Sales Manager

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Celina Loewen

Sales Associate

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Paula Campion

Residential Sales

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Ralph Westera

Projects & Residential Sales

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Ensuring your price is right!

Maybe the most important question facing you right now concerns the price you should ask for your property. Pricing your home for sale can be tricky, you certainly don’t want to sell it too cheaply, nor do you want to prevent it from being sold by overpricing. Here are some simple points to consider:

Over Pricing

Overpricing is the surest way to kill a sale because most serious buyers are familiar with the market and will not visit properties they think are overpriced. Conversely buyers who do visit an overpriced property immediately compare it to properties which genuinely fit the price and will eliminate it from their list.

Overpriced properties stay on the market for a long time, and usually only sell when there has been a substantial reduction in their price. Unfortunately the property also has to overcome the stigma of a stale property.

Understand the market

While you can look at what housing prices have done nationally in recent months and years, this is only the beginning of knowing your local market.

Take a look at what local houses were selling for a year ago, six months ago, three months ago. If the market is a sellers market, your price will bump up, in a buyers market, your price will be lower.

How do you sell a secret?

When it comes to selling your property, more buyers translates to better prices and a shorter time on the market.

To make sure to reach the most potential buyers for your home, we recommend a marketing strategy that targets a wide range of areas and groups to maximise the sale result.

We understand that not every property suits a big budget production, and team is experienced in using cost-effective marketing tools.

A good rule of thumb is to allow roughly 1% of the asking price for marketing expenses. Spent wisely, these dollars come back with interest giving you the BEST RESULT.

Think like a buyer!

You’ve heard the term ‘sentimental value’. And just as the term 'value' implies, the memories your house holds can add to it’s price. That is, if you’re thinking like a seller.

When you’re pricing your home, learn to think like a buyer and not like a seller. Prepare to be rational. For example, when looking at your house among comparable properties, imagine which one you’d buy if you were looking at them from an outside point of view.

Comparable Market analysis

What’s your home worth? Well, it’s worth what someone will pay for it.

We have created a comparable market analysis (CMA) which has been prepared especially for your property. The CMA shows houses that have sold within a certain distance from your property recently, and active properties that are currently on the market.

When comparing properties in your area, it’s important to consider their age configuration, size, and days on the market to draw the right conclusions about what price to sell at.